BMW Believes Dedicated EVs All Look Alike, But That’s Simply Not TrueBMW Believes Dedicated EVs All Look Alike, But That’s Simply Not True

CEO Oliver Zipse says BMW has “very specific, high-paying customers” who want something different.CEO Oliver Zipse says BMW has “very specific, high-paying customers” who want something different.CEO Oliver Zipse says BMW has “very specific, high-paying customers” who want something different.CEO Oliver Zipse says BMW has “very specific, high-paying customers” who want something different.